What is web integration?
ico: What is web integration?

What is web integration?

Definition of basic terms

Creating a quality web project, such as a company web portal, B2B portal, e-commerce project or a client zone, requires the involvement of a whole range of specialists: in marketing and communications, design, user accessibility, SEO and SEM, and project management. These specialists are also required in the areas of HTML coding, system analysis and software, technical architecture, development, testing, operation and number of other aspects. All of these activities can be classified under web integration.

Web integration therefore involves a process of connecting all the outputs of all activities and components essential for carrying out the web project as a whole.

The web integrator is a partner who can guarantee the client that the project will comply with the agreed specifications. The web integrator is also responsible for coordinating all the necessary activities.

The web integrator is the client’s primary contact in a project. The client therefore does not need to be in touch with other specialised suppliers during implementation. The web integrator must show sufficient capability in project management.

Web integration schema
What is a web integrator?
ico: What is a web integrator?

What is a web integrator?

Choosing the right partner determines the level of success of your project.

The web integrator coordinates the work of all those involved in the web integration project. In practice, this most often involves:

  • marketing and  PR department of the client (agency)
  • internal systems manager
  • provider(s) of external data
  • development team – internal or external
  • solution operators
  • external specialists

The aim of the web integrator’s work is to fine tune the work of all those concerned, within the project as a whole. In particular, the web operator should be responsible for achievement of all of the specified (commercial or otherwise) benefits for the client.

As with system integration, the solution supplied by a web integrator is neither a commodity, nor a box product. Rather, it involves service delivery, frequently on a long-term basis, which is closely connected with business processes and can impact your business or functioning for many years to come. Like the search for employees and partners, selecting a web integrator does not solely depend on your precisely defined requirements, but on mutual understanding too.

Coordination of web integration project
Do you need a web integrator?
ico: Do you need a web integrator?

Do you need a web integrator?

What can you still do by yourself? What can you no longer manage?

Try and ask yourself a few of the questions below:

Does the project require the involvement of other partners, or possibly more of your internal teams?

Does the project require strong project management skills, with a focus on formality and the methodology used?

Will the project contain specific functional units, which require application of software engineering processes?

Are you planning further development and require guaranteed response times tailored to your requirements?

Is operation of the solution critical for your company/will it be critical? Does it require guaranteed access and response from the supplier?

Are you expecting third parties to be involved in your internal system or systems?

Will there be a need for your project to provide structured data to your environment?

Choose a web integrator for your project

Ask about

  • ensuring staff for the project
  • methodology and procedures
  • tools used in the project
  • ensuring responsibilities
  • guarantee of operation
  • risks
  • partner stability
  • reference
  • the opportunity to meet face-to-face

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10 tips on successful integration
ico: 10 tips on successful integration

10 tips on successful integration

ico: FAQs


Frequently asked questions

Why should I use a web integrator instead of a system integrator?

Unlike a system integrator, web integrator’s services also include marketing, communications and new fields where the Internet is used, but not areas concerning internal systems, such as data storage issues DMS, ERP and similar programmes. Web integrators and system integrators work most often when defining interfaces with the client’s internal system, which should be used for implementing the website solution and in proposals for optimising the processes affected.

The answer is not one or the other, but in many cases bringing both together.

When is a web integrator needed?

Not all website projects need a web integrator in order to happen; the need to involve integrators becomes greater as the size and importance of a project grows. A small microsite about projects can be created without the need of involving a web integrator, but in the case of large volumes of information or a sales portal, the involvement of a web integrator is at the very least vitally important, if not essential.

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Food for thought?