What is web integration?
Definition of basic terms
Creating a quality web project, such as a company web portal, B2B portal, e-commerce project or a client zone, requires the involvement of a whole range of specialists: in marketing and communications, design, user accessibility, SEO and SEM, and project management. These specialists are also required in the areas of HTML coding, system analysis and software, technical architecture, development, testing, operation and number of other aspects. All of these activities can be classified under web integration.
Web integration therefore involves a process of connecting all the outputs of all activities and components essential for carrying out the web project as a whole.
The web integrator is a partner who can guarantee the client that the project will comply with the agreed specifications. The web integrator is also responsible for coordinating all the necessary activities.
The web integrator is the client’s primary contact in a project. The client therefore does not need to be in touch with other specialised suppliers during implementation. The web integrator must show sufficient capability in project management.